HEC Paris

35°Nord is a consulting and strategic communication agency focused on the African continent and specialising in steering its clients towards opinion leaders, spheres of influence and circles of power in Europe and Africa. Its added value results from its command of the communication and decision-making channels on both continents, and its deep knowledge of the national contexts in Africa. 35°Nord guarantees political, economic and institutional decision-makers higher editorial visibility and optimisation of their channels of influence. It works with national, pan-African and international media. The agency has expertise in the entire value chain: strategic consulting, advocacy, media planning, press conferences and tours, content production, digital communication, financial communication, public affairs and lobbying.

The heart of the agency lies in Africa

35°Nord connects Africa and Europe, serving as a bridge to understand communication codes, decipher reading methods and take action on influencing opinions on both continents. Our extensive expertise of media channels provides leverage for decision-makers and brands that wish to invest in Africa. We help them in successfully establishing their presence on the continent and contribute to their development.

35°Nord also strives to echo the developments currently affecting relations between the two continents with entangled histories. In Europe , our team strives to broadcast the reality of Africa’s profound transformation, far removed from simplistic and caricatural image tainted by compassion and pity. We believe in presenting the new face of Africa and re-establishing a narrative that would strengthen mutual interests.