CANAL+ ADVERTISING LEADER ON AUDIENCE ON PANAFRICAN ADVERTISING MARKET

Paris, France, February 12, 2018

CANAL+ ADVERTISING confirms its leadership on French speaking Subsaharan Africa with an average audience share of 31.5%, increasing by 2 points compared to the previous AFRICASCOPE * wave.

#1 on the whole population, the offer of CANAL+ ADVERTISING also dominates all the commercial targets : Men (29%), Women (34%), 15-34 YO (36%) and the African middle-class (35%).

Prevailing on the panafrican market, CANAL+ ADVERTISING ‘s channels are also obvious on national markets in Ivory Coast, Cameroon or Gabon.

AFRICASCOPE 2017** highlights the outstanding performances of the channels commercialised by CANAL+ ADVERTISING :

  • NOVELAS TV, 1st channel of French Speaking Africa on the whole population
  • CANAL+ SPORT, 1st channel of French Speaking Africa on Men
  • TRACE AFRICA, 1st musical channel of French Speaking Africa on the whole population; a real phenomenon on youth.

« The only advertising saleshouse able to offer its clients strong audiences on every target, created by innovative contents in a premium scope CANAL+ ADVERTISING is the best partner for an efficient communication strategy in French speaking Africa. This new AFRICASCOPE ** wave proves it once again! »

stated Pierre-Paul Vander Sande, Managing Director of CANAL+ ADVERTISING.

Find all the results and analysis on our web-site : www.canalplusadvertising.com

 

 

*AFRICASCOPE 2017 (september 2016-june 2017) 8 COUNTRIES – KANTAR TNS

**AFRICASCOPE 2017 (january-december) 8 COUNTRIES – KANTAR TNS

CANAL+ ADVERTISING is a subsidiary of CANAL+ INTERNATIONAL. It commercialises exclusively advertising on channels and websites of CANAL+ , CANAL+ SPORT, A+, CANAL+ CINEMA, CANAL+ SERIES,, NOLLYWOOD TV, NOVELAS TV, GOSPEL TV, GULLI AFRICA (edited by LAGARDERE ACTIVE), TRACE AFRICA and TRACE URBAN (edited by TRACE) and the advertising of CANALOLYMPIA, 1st movie theater network in Africa.

 

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